Steph Parker
Signal booster for brands. Award-winning strategy leader with 15+ years of experience. Diverse portfolio of consumer and healthcare work. Unique human being. Passionate about simplifying complex challenges, inspiring creativity, and learning new things.
My curious mind led me to strategy. My PR training made me a good storyteller. My time in the advertising world focused my creativity. As a born and bred Northeasterner, I've got strong opinions. As a Canadian, I'm good with diplomacy.
I'm not the shape of a typical strategic planner and I consider that my greatest strength. After landing my first job in social media somewhat by accident, I pushed beyond content calendars into digital strategy before eventually maturing through brand. As a result, I've helped a variety of companies tackle interesting problems in fresh ways. I've also navigated teams through the waters of change to support the growth of people and processes.
The constraints of a resume rarely do my story justice (though I still have one that does its best). Allow me to share a few thoughts about the work instead; after all, it's the thinking that you're really engaging any strategist to do.
Brand Strategy
Building the vision. Telling the story. Operationalizing it into an ethos for everyone and everything. The most effective strategists ask the right questions and turn over the right stones. They become the architects of a world that other functions help them build and bring to life. Marketing is only the starting point.
Ask me about my work with market research, messaging frameworks, consumer journeys and personas, positioning workshops, creative briefs, brand studies, and POV development. If you want to get deep, let me wax poetic about insights.
Engagement Strategy
Turns the consumer journey into tangible things. Through the right experiences, creates consistency and relevance. Implements a test-and-learn agenda that measures the right inputs to get smarter over time. Tactics are intelligently designed to fit into the context of their environments. The audience is the anchor.
Ask me about my work with product and treatment launches, cross-functional tactical planning, omnichannel, and integrated measurement frameworks. If you want to get deep, let me walk you through how I build ecosystems.
Capabilities Design & Department Building
Finds opportunities to harness an organization's untapped brainpower. Can reshape an existing ball of clay or sculpt something net-new. Employs radical candor to overcome challenges. Uses empathy to design solutions. At its best, a collaborative effort that involves everyone.
Ask me about the scorecard I created for a creative agency, staffing plans I've designed and hired against, or deliverables I've workshopped and sold in. If you want to get deep, let me share my philosophy on innovation.
Get in touch.
Let's strike up a conversation about the hairy, scary things your marketing or team are facing. Tell me more about a relevant full-time opportunity I might be a fit for or a project I can jump into.
Based in Boston (& sometimes Toronto)
Available to work anywhere there's an internet connection
Can recite every line of the Back To The Future trilogy from memory