SPARKIE
BLUEPRINTS FOR BOLD BRANDS
I'm Steph Parker, an award-winning strategist and practice leader with 15+ years of experience. My industry-agnostic portolio full of weird and wonderful work enables me to spot the opportunities traditional career paths can't see.
© 2025. All rights reserved. Based in Boston (GMT-4).
Read the Disclaimer and Cookie Policy when you get a chance.
ABOUT
strategy, innovation, and leadership
I often joke that my very first clients in this business were a deli meat maker, a NASCAR sponsor, and a regional non-profit. While my work continues to take many shapes, I am most often called upon to tackle the tough stuff — projects or accounts that have become messy (for whatever reason) and need the right blend of candor, systems thinking, and diplomacy to redirect the work and reinvigorate the teams doing it.As an integrated strategist who has expanded beyond the borders of any one specialism, I help organizations take a holistic look at their marketing programs. From brand positioning briefs to tactical planning efforts, I act as the 'single source of truth' keeping the work anchored to the right insights, aspirations, and business outcomes.As a seasoned team and practice leader, I have operated under many different models and structures. I've created and sold in new strategy-focused IP, navigated the choppy waters of change management, designed and launched new departments, and mentored the growth of cross-functional teams.
SPECIALTIES include
Brand strategy
Research & intelligence
Narrative and message development
Engagement strategy
Omnichannel marketing
Workshop design & facilitation
Training & instructional design
Team & department management
Mentorship & professional development
Public speaking & press training
Industry experience includes
Tech
Entertainment
Travel
Financial Services
Higher Education
Impact (nonprofit, NGOs, government, public affairs)
Healthcare (DTC, HCP; FDA + ex-US)
Food & Beverage (QSR, CPG, 21+)
B2B & Professional Services
CONTACT
Let's start the conversation
I'm currently open to hearing about strategy projects, training and teaching needs, inclusive speaking gigs, and advisory opportunities with mission-driven organizations. If your message fits one of those descriptions, share more information in the form below and I'll get in touch.
Make sure you're familiar with the site's Disclaimer and Cookie Policy.
disclaimer
Last updated June 4, 2025WEBSITE DISCLAIMER
The information provided by Steph Parker ("I," "me," "my," "we," "us," "our") on http://www.stephparker.com (the "Site") is for general informational purposes only. All information on the Site is provided in good faith, however we make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability, or completeness of any information on the Site. UNDER NO CIRCUMSTANCE SHALL WE HAVE ANY LIABILITY TO YOU FOR ANY LOSS OR DAMAGE OF ANY KIND INCURRED AS A RESULT OF THE USE OF THE SITE OR RELIANCE ON ANY INFORMATION PROVIDED ON THE SITE. YOUR USE OF THE SITE AND YOUR RELIANCE ON ANY INFORMATION ON THE SITE IS SOLELY AT YOUR OWN RISK.EXTERNAL LINKS DISCLAIMER
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