brand strategy & intelligence
Steph Parker
Award-winning strategy leader with 15+ years of experience. Industry-agnostic with a blended portfolio. Equal parts curiosity, imagination, and systems thinking. Champion of people and ideas that don't fit into traditional molds.
ABOUT
a strategist by (happy) accident
I decided to study psychology at uni after placing my dream of being a jazz singer on hold. That is, until the statistics requirement sent me running towards another major. I got the most transfer credit for prior coursework from the public relations program (and didn't need to learn SPSS), so I switched gears without knowing what PR was.* In the field after graduation, pitching press didn't thrill me. I convinced an ad agency to let me write tweets for their clients instead, and the rest is history.
*this is why your teenage self should not be trusted with major life decisions but also, I still want to be a jazz singer
WORK
A wealth of exposure
From consumer to healthcare, travel to tech, entertainment to higher ed — and many spaces in between. I've worked with emerging companies and household names alike, at small indie shops as well as global network giants. My skills have been battle-tested from New York to London, and scale industries and executions right out of the box.
FEATURED BY
Tay Duran • Senior Design Director
"She has a talent for breaking down complicated challenges into clear, thoughtful strategies that feel as smart as they are practical."
What I Do
MARKETING STRATEGY
I've spent time as both a high-level brand architect and a channel-specific tactical designer, which makes me uniquely positioned to own and lead work at every stage of a client's life cycle, across each step of the consumer journey.
What I Do
TEACHING & TRAINING
For over a decade, I've taught university-level marketing courses to adults in certificate programs, in-person and online. As a partner to edtech companies, I've played a critical role in curriculum design and program development. For organizations, I've delivered standalone professional development workshops.
Linda Silverman • VP, Brand Strategy
"Her analytical skills and sharp pattern recognition enable her to uncover nuanced insights and tackle complex challenges with ease."
take the next step
let's chat
I'm open to hearing about strategy projects, training and teaching needs, inclusive speaking gigs, and advisory opportunities with mission-driven organizations. Have something that fits one of those descriptions? Reach out!
© 2025. All rights reserved. Based in Boston (GMT-4).
Read the Disclaimer and Cookie Policy when you get a chance.
CORE FOCUS
Brand Strategy & intelligence
Building the vision. Telling the story. Materializing it into an ethos for everyone and everything. An intentional practice that asks the right questions, seeks the right data points, and turns over the right stones. Starts with marketing but comes to life in everything, everywhere, all at once.
CORE FOCUS
Engagement Strategy
Turns the consumer journey into tangible things. Through the right experiences, creates consistency and relevance. Implements a test-and-learn agenda that measures the right inputs to get smarter over time. Tactics are intelligently designed to fit into their environments, anchored by their audience.
Specialty
Workshop Facilitation
Through the lens of strategy, supports discovery through a bespoke and interactive session. Pushes through obstacles, identifies opportunities, and gives structure to brainstorming. Through the lens of learning, creates curriculum and delivers classes optimized for adult brains.
Specialty
Practice Architecture
Builds or renovates a strategy function within an agency or in-house brand team. Finds opportunities to harness untapped brainpower. Employs radical candor to overcome challenges. Uses empathy to design solutions. An interdisciplinary effort that fosters growth, embraces change, empowers its people.
Specialty
Change Management
Diagnoses the current state, sharpens the ideal state, and builds the right bridges between the two. Iterates over time to work out the kinks. Relies on all sorts of strategic frameworks and modalities to help organizations successfully navigate transformation as a cohesive, cross-functional unit.
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Cheers!
If your message is in line with my skills, you should receive a response within 48 hours (excluding weekends and holidays). Thanks for thinking of me — catch up on a few recent POVs in the meantime...
Disclaimer
Last updated June 4, 2025WEBSITE DISCLAIMER
The information provided by Steph Parker ("I," "me," "my," "we," "us," "our") on http://www.stephparker.com (the "Site") is for general informational purposes only. All information on the Site is provided in good faith, however we make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability, or completeness of any information on the Site. UNDER NO CIRCUMSTANCE SHALL WE HAVE ANY LIABILITY TO YOU FOR ANY LOSS OR DAMAGE OF ANY KIND INCURRED AS A RESULT OF THE USE OF THE SITE OR RELIANCE ON ANY INFORMATION PROVIDED ON THE SITE. YOUR USE OF THE SITE AND YOUR RELIANCE ON ANY INFORMATION ON THE SITE IS SOLELY AT YOUR OWN RISK.EXTERNAL LINKS DISCLAIMER
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