Steph Parker
Award-winning strategy leader with 15+ years of experience. Passionate about simplifying complex challenges through brand and engagement work. Industry-agnostic thinker with a blended consumer and healthcare portfolio. Equal parts curiosity, imagination, and systems thinking. Champion of people and ideas that don't fit into traditional molds.
Based in Boston & Toronto (GMT -4)
CORE FOCUS
Brand Strategy
Building the vision. Telling the story. Materializing it into an ethos for everyone and everything. The most effective strategists ask the right questions and turn over the right stones. They become the designers of a world that other functions help create and bring to life. Marketing is only the starting point; the sum is greater than its parts.
ASK ME ABOUT
My work with market research, messaging frameworks, consumer journeys and personas, positioning workshops, creative briefs, brand studies, and POVs. If you want to get deep, let me wax poetic about insights.
CORE FOCUS
Engagement Strategy
Turns the consumer journey into tangible things. Through the right experiences, creates consistency and relevance. Implements a test-and-learn agenda that measures the right inputs to get smarter over time. Tactics are intelligently designed to fit into their environments, anchored by their audience.
ASK ME ABOUT
My work with product and treatment launches, campaign planning, omnichannel, and integrated measurement frameworks. If you want to get deep, let's discuss ecosystem design and why I believe it's essential.
CORE FOCUS
Practice Architecture
Builds or renovates a strategy function within an agency or in-house brand team. Finds opportunities to harness an organization's untapped brainpower. Employs radical candor to overcome challenges. Uses empathy to design solutions. At its best, an interdisciplinary effort. Fosters growth, embraces change, empowers its people.
ASK ME ABOUT
The capabilities I've launched, departments I've reshaped, change I've managed, and resources I've deployed. If you want to get deep, let's talk about leadership styles and how to shape a positive team culture.
CORE FOCUS
Facilitation
Through the lens of strategy, supports discovery through a bespoke and interactive workshop. Pushes through obstacles, identifies opportunities, and gives structure to brainstorming. Through the lens of learning, creates curriculum and delivers classes optimized for adult brains looking to level up.
ASK ME ABOUT
My decade of teaching experience across edtech and higher ed or how I built curriculum for a digital marketing certificate program. If you want to get deep, let's debate whether day-long meetings are effective.
Let's chat
Strike up a conversation about the hairy, scary things you're interested in tapping my skills for. I'm open to hearing about strategy projects, training and teaching needs, inclusive speaking gigs, and advisory opportunities.
You made it all the way to the end? Whoa.