Steph Parker
SIGNAL BOOSTER FOR BRANDS
Award-winning strategy leader with 15+ years of experience. Passionate about simplifying complex challenges and uncovering creative solutions.
Core Focus Areas
Brand Strategy
Building the vision. Telling the story. Materializing it into an ethos for everyone and everything. The most effective strategists ask the right questions and turn over the right stones. They become the architects of a world that other functions help them build and bring to life. Marketing is only the starting point.
Ask me about...
My work with market research, messaging frameworks, consumer journeys and personas, positioning workshops, creative briefs, brand studies, and POVs. If you want to get deep, let me wax poetic about insights.
Engagement Strategy
Turns the consumer journey into tangible things. Through the right experiences, creates consistency and relevance. Implements a test-and-learn agenda that measures the right inputs to get smarter over time. Tactics are intelligently designed to fit into their environments, anchored by their audience.
Ask me about...
My work with product and treatment launches, campaign planning, omnichannel, and integrated measurement frameworks. If you want to get deep, let's discuss ecosystem design and why I believe it's essential.
Practice Ops
Builds or renovates a strategy function. Finds opportunities to harness an organization's untapped brainpower. Employs radical candor to overcome challenges. Uses empathy to design solutions. At its best, an interdisciplinary effort. Fosters growth, embraces change, empowers its people.
Ask me about...
The capabilities I've launched, departments I've reshaped, change I've managed, and resources I've deployed. If you want to get deep, let's talk about leadership styles and how to shape a positive team culture.
As a strategist I've helped a variety of consumer and healthcare brands solve interesting problems. I'm equal parts daydreamer and systems thinker; it's about data and insights, but also empathy and instinct.
My first job in social media introduced me to agency life and the discipline of strategy. I fell in love with it and eventually pushed beyond content calendars to build a bridge into brand, using digital as my foundation. Along the way I've taught university-level courses, taken my skills on a round-trip across the pond, and continued to expand my point of view on what strategy is (and should be).
I've worked in environments big and small, remote and in-person, regulated and risk-friendly. I've sat within creative agencies, on PR teams, and alongside media. The experiences I draw from are as unique as they are diverse, underscoring my curious nature and belief that knowledge is a lifelong pursuit. I see my nontraditional path into planning as one of my greatest strengths.
Those who know me describe me as a big thinker, natural collaborator, and keen observer. My bold Northeastern attitude is complemented by my Canadian sensibilities (and wit). You can learn more about what I've done on LinkedIn, and read my thinking on Substack.
Get in touch
Strike up a conversation about the hairy, scary things your brand or organization are facing using the form below. You can also tell me about a relevant full-time opportunity I might be a fit for, a project I can jump into, or an inclusive speaking gig.
Cheers
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